The healthcare industry finds itself at a crossroads. Last year’s social protests after the death of George Floyd, combined with the COVID-19 pandemic, exacerbated deep inequities in our healthcare system that have left too many with uneven access. Our industry has been touched by the national reckoning with racism to the extent that nearly every facet of marketing is taking a much greater interest in DE&I.
This summit convenes a range of stakeholders, and a unique roundtable format, to explore how the industry can affect progress in areas from hiring and retention to creative and executive pay.
Join us VIRTUALLY on Thursday, September 23!
MEET THE SPEAKERS
Senior Media Strategist
Global Head of Corporate
EVP, Chief Client Officer
EVP, Executive Creative Director
FCB Health New York
Executive Creative Director, Experience Design
Senior Vice President, Diversity Strategy
Executive Director, Digital Media Strategy & Operations
Managing Director, NY
Wunderman Thompson Health
James Nicholas Kinney
Global chief diversity, equity & inclusion officer / Chief people officer, North America
VP healthcare practice lead
EVP, Director of Client Services
Associate creative director
12:00 pm - 12:30 pm (ET)
Opening Fireside Chat
12:35 pm - 1:15 pm (ET)
Panel -Waiting on Action: How Long Will Our Raised Consciousness Last?
During the #BlackLivesMatter protests that emerged in the wake of the killing of George Floyd and other people of color, medical marketers were quick to issue statements, form committees and pledge longstanding commitment to DE&I-related issues. A year later, how many organizations have truly followed up on those promises? And have the gains been truly meaningful, or yet another layer of lip service?
1:20 pm - 1:50 pm (ET)
Roundtable Round 1
1:55 pm - 2:25 pm (ET)
Roundtable Round 2
2:30 pm - 3:10 pm (ET)
Panel - Designed with Equity in Mind
As an industry, healthcare has historically been exceptionally mainstream-minded. In contrast with pharma’s specific treatments for specific programs, healthcare organizations have largely refrained from custom-tailoring their offerings to account for stubbornly change-resistant issues around health inequity. We share how the #BlackLivesMatter reckoning has prompted change.
Creating a Workplace Culture of Retention with POC (Hint: It’s Not All about Recruitment)
Moderated by: Cherise Adkins, Senior Media Strategist, Spectrum Science
“What’s DE&I About It?”: Advice for Managers in Addressing Diversity
Antiquated technology, healthcare deserts, and treatment inequities: Creating meaningful connections to advance a modern healthcare landscape
Moderated by: Ayanna Njeri Telfort, MBA, EVP, Director of Client Services, Razorfish Health
Stop Doing This; Do More of That: How to have Maximum Impact in DE&I
**Roundtable topics are subject to change
JOIN US AT THE 2021 HLTH CONFERENCE IN BOSTON
MM+M is continuing the DE+I Deciphered conversation with a special panel at the 2021 HLTH Conference on Monday, October 18 from 3 pm - 4:30 pm (ET).
Special promotion: As a conference partner, you can receive $150 off your ticket to the HLTH conference with our special code MMM150.